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From fearlessly going head-to-head with the established standard of care in HER2-positive mBC to defining an entirely new population of eligible patients with the first and only approval in HER2-low mBC, ENHERTU challenges everything we thought we knew about where HER2-directed treatment could go. 


A brand as bold as ENHERTU demands a bold campaign. Each woman featured in the campaign is shown standing strong in a natural setting that reflects the inherent power of their stance. The beautiful gowns were designed to be unique to each woman's body and each setting. With the magic of retouching, each execution transports the viewer to various landscapes while bringing to life the courage and optimism with which these patients face their cancer.

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